Tag Archives: Social Enterprise

Salesforce for Government

May 8, 2012

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Exactly how “secure” is Salesforce.com’s CRM platform, do you ask? Well, it’s trusted enough to guide the business of federal, state and local government into the social era. As appropriately discussed at Cloudforce Washington on April 25, 2012, Salesforce.com has unveiled a new product suite called Government Cloud. Simply stated, it is a version of [...]

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Google+ for [small] Businesses

March 27, 2012

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Why Google+? The main question that comes to mind when a Social Networking channel opens its doors to the business world is, “How will this benefit our company?” Google+ has been eliciting the same response ever since they announced their Pages for Businesses in 2011– especially from companies with less than 50 employees. Small businesses [...]

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Using Social Media to Build Brand Awareness: Part II

January 3, 2012

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In Part I of this installment, we discussed some techniques for increasing brand awareness for a company who is new to the whole “social scene.” In this post, we will touch on a few specific ways to measure what is working and what isn’t, and how to adjust your strategy accordingly. Note that not all [...]

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