Why Google+? The main question that comes to mind when a Social Networking channel opens its doors to the business world is, “How will this benefit our company?” Google+ has been eliciting the same response ever since they announced their Pages for Businesses in 2011– especially from companies with less than 50 employees. Small businesses [...]
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Using Social Media to Build Brand Awareness: Part II
January 3, 2012
In Part I of this installment, we discussed some techniques for increasing brand awareness for a company who is new to the whole “social scene.” In this post, we will touch on a few specific ways to measure what is working and what isn’t, and how to adjust your strategy accordingly. Note that not all [...]
Using Social Media to Build Brand Awareness: Part I
November 24, 2011
What is it, and can it be measured? So, your small business has decided to make some Social Media efforts to get your name out, in the hopes that this influence will bring more sales leads. Good call. At some point in laying the groundwork for your social strategy, at least one executive or manager [...]
March 27, 2012
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